Company: Weber Shandwick, London, UK
Company Description: Weber Shandwick is one of the world’s leading PR and creative ideas agencies. Part of The Interpublic Group of marketing companies, we put our creative talent, communications expertise and specialist teams to work on award-winning campaigns for some of the biggest companies and most innovative brands in the UK and around the world.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Best Communications Department/Organization
Nomination Title: Weber Shandwick in Scotland
1. Tell the story about what this nominated organization/department achieved (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Weber Shandwick in Scotland has four offices, with 55 employees. The team
delivers business-to-business, media and issue management programmes for
corporates and public sector organisations, consumer brands and drinks,
professional and financial services, commercial property companies and
But that is not all we do! Our clients – and getting results for them – and the
well being of our people lies at the heart of our culture.
Industry Recognition (Customer Focus/Exceptional People)
• Since January 2007 we have won 6 awards from professional trade
organisations, including a SABRE Award for Product Media Relations 2007 and
Gold Awards at the CIPR PRide Awards: BSW Timber won the Business and Trade
category for the UK launch of a revolutionary new wood product, which received
international acclaim; and the NetIDme Stranger Danger campaign won gold for
Consumer Relations for the worldwide launch of the NetIDme.com service, which
allows you to prove your identity and check the identity of others online,
giving more than 110 million people across the globe the opportunity to see or
hear something about the campaign.
• MD Nora Senior has had significant success in gaining recognition for the PR
industry in the boardroom. In 2007, she was appointed Vice Chair of Scottish
Chambers of Commerce and invited to be a regional adviser to the London Stock
• Investors in People awarded ‘world class’ ranking to the WS Scotland
management team (inspirational and walking the talk) and training and
• Staff development programme (17 training courses in 17 months) has resulted
in a phenomenal uplift in new business wins (over £850k in 12 months).
• 87% staff retention in 2007 (82% in 2006).
• Every individual is a member of a Task Team, inputting to marketing, internal
communications and corporate responsibility.
• A six-monthly 360° Personal Measurement of Performance appraisal enables us
to accurately plan an individual’s training programme.
• New reward scheme - Macmedia Hit of the Month for best media coverage.
• Flexi-time and flexi-work initiatives introduced for smarter working.
• Mentoring scheme for all staff, encouraging career development by assessing
the mentoree’s strengths and providing coaching and feedback.
• New Digital Media products and services launched, including blogs and
podcasts, to extend coverage results.
• Talent Academy for New Media established.
• Leadership Programme for Associate Directors and above.
• Prior to the Scottish elections we created an interactive website
Scotlandvotes.com to open up political commentary and provide information to
the public. The site’s Swingometer demonstrated how votes could affect the
shape of the new parliament. STV and Scotland on Sunday used the website as
part of their own election coverage. The website featured in 25 press articles
and 21 blogs.
• Relaunched our client satisfaction survey (delivered on-line).
• Launched WeberWorks – an online admin tool that allows complete transparency
of actual activity.
• More than three quarters of our team now donate on average one day a month to
charity and volunteer work as part of our corporate responsibility programme.
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
3. Provide a brief (up to 100 words) biography about the leader(s) of this nominated organization/department:
Nora Senior is Managing Director of Weber Shandwick in Scotland. Nora’s career
includes five years with Saatchi & Saatchi’s Scottish-based PR consultancy,
Hall Associates, where she was the youngest MD of a plc in the UK at the time.
In 1990 she started up a small consultancy business – The PR Centre - and
following its merger with Weber Shandwick in 1998, became a director of the
consultancy’s Edinburgh operation.
She was appointed MD of the Scottish business in 2000, and is now one of two
women on Weber Shandwick’s UK Management Board.