Company: Travelocity Business
Entry Submitted by: Vollmer Public Relations
Company Description: Travelocity Business is a full-service corporate travel management company that helps companies manage travel and reduce costs. Travelocity Business serves more than half of the Fortune 200 companies and leverages its own innovative technology to streamline travel processes, and complements this with experienced corporate travel agents, strategic account managers and in-depth consulting services.
Nomination Category: Marketing Categories
Nomination Sub Category: Best Marketing Campaign

Nomination Title: Lockheed Martin Corp. Internal Travel Program Launch Materials

   1. Tell the story about this nominated marketing campaign in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

          Lockheed Martin has one of the most extensive multinational corporate travel
          programs and recently selected Travelocity Business as its agency of record.

          Travelocity Business customized a travel program and online tool specifically
          based on Lockheed Martin’s needs and requests, which meant designing a program
          from the ground-up.

          In order to let Lockheed Martin employees know that Travelocity Business was
          coming to town, TBiz developed an extensive internal marketing campaign
          targeting Lockheed employees that focused around the Roaming Gnome and
          Travelocity Business’ award-winning services.

          Launch posters were developed for Lockheed to display around its offices.
          Welcome kits and wallet cards were developed to give employees detailed
          information on Travelocity Business’ benefits and services. Fun chochkies, like
          Roaming Gnome stress relievers, were distributed to Lockheed personnel.

          Online banners also were developed with a picture of the Roaming Gnome and copy
          saying “Watch For The Gnome” to post on Lockheed’s intranet. Newsletters
          and other employee communications were written and distributed to personnel and
          posted on Lockheed’s intranet announcing the travel program.

          Travelocity Business also developed a success toolbox for the travel program
          complete with travel best practices, promotions, orientation tools and tips for
          Lockheed personnel.

   2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

          http://www.lmtravelsource.com

          http://i89.photobucket.com/albums/k231/mmorse9650/Toolbox-screenshot.jpg

          http://i89.photobucket.com/albums/k231/mmorse9650/LMMeetings.gif

          http://i89.photobucket.com/albums/k231/mmorse9650/Final-screenshot.jpg

          http://i89.photobucket.com/albums/k231/mmorse9650/LMe-Res.gif

          Travelocity Business sales and account teams
          Travelocity Business Marketing Communications team