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 Company: SDL International, Maidenhead, UK
Company Description: SDL International is the leader in Global Information Management (GIM) solutions that empower organisations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage global information from authoring to publication and throughout the distributed localisation supply chain.
Nomination Category: Company & Office Categories
Nomination Sub Category: Most Innovative Company in Europe
Nomination Title: SDL / SDL Knowledge-based Translation System
1. Tell the story about what this nominated company achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Accelerating global revenues with high-quality, high-throughput knowledge-
based translation
In today’s global marketplace, brand consistency and time-to-market are
critical to the success of all companies. Additionally, the way to grow
revenues and build customer relationships in different countries is to speak
to customers in their own language. To achieve this across global markets,
companies have to deliver increasing volumes of content in local languages.
This presents enormous challenges to companies faced with an exponential
increase in their language requirements. The traditional approach to
enabling translation is to use a range of diverse human translation vendors
across different geographies, resulting in un-coordinated and inconsistent
translation processes.
SDL Knowledge-based Translation System (SDL KbT System) delivers a proven
breakthrough solution already used in organizations such as HP, Microsoft,
Best-Western, The Chrylser Group, CNH and RS-Components. It provides high
quality translations, accelerated time-to-market and reduced total cost by
combining automated translation systems with human translation skills. This
can deliver content into markets on average 40% faster and at up to 40% of the
traditional cost.
With the increasing pressure for global organizations to increase the
efficiency and reduce the costs of communicating with global audiences,
companies are looking at automated translation to accelerate the delivery of
high volumes of content, as well as to reduce the cost of translation. Current
automated translation technology on its own however, does not produce the
standard of content required for published documents. SDL developed its SDL
Knowledge-based Translation System, which combines automated translation
together with other powerful translation technologies, with human translation
skills, to provide customers with publishable-quality content.
2006 saw a growth in customers using the solution. It is breaking records for
translation efficiency and enables organizations to drive revenues around the
globe. Companies such as HP, CA, Microsoft and RS Components all started to use the
technology in 2006.
In January 2006, one of the systems' earlier customers, CNH was given
the “Best International Deployment Award for Global Knowledge Management”,
which was dependant on SDL KbT System.
RS Components supplies electronic and electrical components and equipment to
industry, commercial, educational and research establishments. The products
are offered online and in multi-volume printed catalogues with a source text
volume of over 1 million words. SDL KbT System is used to cost effectively
localize these large volumes of highly technical content.
“SDL Knowledge-based Translation System has provided us with a 25% improvement
in productivity, as well as a reduction in costs of 27%,” says Rob Fifield,
Head of Media Production at RS Components. “It meets our tight deadlines and
provides us with high-quality multilingual content, which enables us to
support our new business strategy.”
David Kong, President and CEO of Best Western, an SDL KbT System customer
says, “The completion of our globalization project is an important step
forward in serving the needs of our more than five million international
travel guests who stay with us each year. The ability for our customers to
learn about properties or book a reservation in their native language is an
absolute necessity for our continued global expansion and growth.”
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
- Chrysler case study
http://www.sdl.com/localization-information/white-papers-articles/premium-white-papers/premium-white-papers-chrysler.htm
- RS Components case study:
http://www.sdl.com/localization-information/white-papers-articles/premium-white-papers/premium-white-papers-rs-components.htm
- RS Components PR – Jan 2007 for work completed in 2006:
http://www.sdl.com/company/press-releases-sdl/press-release-sdl.htm?id=1116
- Press release with CNH on their award-winning solution, using SDL KbT System:
http://www.sdl.com/company/press-releases-sdl/press-release-sdl.htm?id=38
- KbT Momentum press release from May 2006: |
http://www.sdl.com/company/press releases-sdl/press-release-sdl.htm?id=61
- Replay of a Webinar with Tweddle regarding the Chrysler Group:
http://www.sdl.com/company/seminars-list/seminars-landing.htm?id=17246
3. Provide a brief (up to 100 words) biography about the leader of this nominated company:
Mark Lancaster founded SDL in 1992, having identified the need for a high-
level and comprehensive service and technology provider for the globalization
of company’s content and products. Mark was previously employed as a design
engineer at Satchwell Control Systems before he progressed his career through
Lotus Development Corporation and later as international development director
with Ashton-Tate. He is responsible for the strategic development of SDL.
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