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 Company: paybox solutions AG, Raunheim/Frankfurt, Germany
Company Description: paybox solutions AG (“paybox”) is the trendsetting company for mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. In 2005, paybox was rated by industry experts as having the broadest mobile Commerce offering worldwide - deployed across Europe, America, North Africa, the Middle East and Asia.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service - Telecommunications
Nomination Title: paybox's "Mobile Wizard" is maximising the mobile lifestyle
1. Tell the story about this nominated product or service (up to 500 words). Describe its functions, features, benefits, and sales results to date. You may include here hyperlinks to product photographs and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
Mobile Operators and Financial Service Providers are eager to maximise the
mobile lifestyle of their end customers through an easy access to and
interaction with all mobile services – be it Content, Commerce, Banking or
Marketing.
However, a typical mobile operator uses more than 50 short codes to market all
its mobile services. A typical bank is just able to send out messages, but not
process any replies. Both, mobile operators and banks have not consolidated
their communication with end customers and use various, disintegrated internal
and external system creating operational cost and complexities and marketing
deficiencies
paybox, the trendsetting company for mobile payment enterprise solutions,
offers the Service Delivery Platform “Mobile Wizard” - a comprehensive,
integrated portfolio of best practice solutions to turn a prospective customer
into a loyal customer as efficiently as possible to increase profitability
along each phase of the customer development lifecycle. With the “Mobile
Wizard”, Service Providers can
? raise awareness through interactive, multi-step, multi-channel, and
personalized campaign management,
? stimulate the trial of services through promotions with any kind of coupon,
voucher or discount mechanisms,
? motivate interaction through compelling mobile services such as content
services, subscription services and customizable application services like
mobile commerce or mobile contests, and
? enhance repeated interaction through reward profiles such as loyalty points,
game ranking and players lists.
End customers have to remember just one SMS short code to get access to all
mobile services of their operator or bank.
paybox Mobile Wizard provides the following core modules:
? Wizard Engine to process, route and queue messages based on short code
sharing techniques and fault tolerant context matching.
? Campaign Manager to create service awareness by broadcasting information via
SMS, WAP Push or eMail to end customers and also enable personalized and
recurrent campaigning
? Promotion Manager to generate end customer incentives to trial the system
functionality by using promotional concepts such as coupons, vouchers and
discounts
? Content Manager to enable fast acquisition and management of contents for
SMS, MMS, USSD, WAP Channel without being dependent on programming or agency
work
? Subscription Manager to enable end customers to subscribe for content
services mostly being delivered by SMS and MMS
? Application Manager to allow a fast time-to-market with generic standard
applications such as quizzes, votings and raffles and reduce dependencies from
3rd parties
? Profile Manager to facilitate the repeated and easy usage of applications by
end customers based explicitly on reward profiles (loyalty, skill and behavior)
or implicitly on usage (easing cross selling system interaction)
? Event Engine to create smart, interactive campaigns and applications by
linking all marketing components via pre-defined events (e.g. push a second
message to everyone who responded to a campaign)
The “Mobile Wizard” can be deployed as a standalone product or offered as an
ASP service providing SMS delivery into more than 600 operator networks
worldwide and one global SMS short code to receive messages from more than 200
operators worldwide.
2. List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
http://www.paybox.net
http://www.paybox.net/327_576.htm
http://www.prweb.com/releases/2006/11/prweb482095.htm
http://www.paybox.net/311.htm
3. Provide a brief (up to 100 words) biography about the leader(s) of the team that developed the nominated product or service:
Eckhard Ortwein is CEO of paybox solutions AG, the trendsetting company for
mobile payment enterprise solutions, working for leading operators such as
Maxis Malaysia, mobilkom Austria and Vodafone Egypt. Eckhard co-founded paybox
in 1999, acting as CTO and COO until 2003, delivering the first mass-marketable
mobile payment solutions in five European markets. Between 2003 and 2006, he
was Co-Manager mobile Commerce for mobilkom Austria in Vienna - making mobilkom
the leading provider of mobile Commerce services worldwide and facilitating the
first national operator consortium for mobile Payments in Austria.
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