Company: BT Conferencing, London, England
Company Description: BT Conferencing was established over 25 years ago and is now a leading global provider of audio, video and web collaboration services. Our year on year growth has seen us out-perform the conferencing industry expectation and with our extensive global portfolio, we are now the number one conferencing provider in the UK and Europe and currently have reach in over 54 countries.
Nomination Category: Company & Office Categories
Nomination Sub Category: Best Multinational Company in Europe

Nomination Title: BT Conferencing EMEA, US & Asia Pacific

   1. Tell the story about what this nominated company achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

          With businesses juggling to increase productivity, striving to be more
          environmentally aware, and looking to improve the work-life balance of its
          employees, conferencing provides a cost effective and time saving solution. BT
          Conferencing manages the conferencing requirements of some of the biggest
          companies in the world by providing 70 out of the FTSE100, and 21 out of the
          Fortune 100 with our services and is strategically partnered with Microsoft,
          Cisco, and other global providers to jointly bring the latest technology to
          the forefront of communication.

          According to BT internal customer research reports, here are just a few of the
          ways in which BT Conferencing has helped itself, other corporations and their
          employees, and the environment through its comprehensive portfolio of audio,
          video and web collaboration services.

          For BT, our Customers and Employees:
          •  BT Conferencing saves BT an average of 338,607 face-to-face meetings every
          year.
          •  Each avoided meeting saves BT a minimum of £431 in travel costs and
          employee time thus, BT Conferencing saves BT an annual estimate in avoided
          costs of £146 million.
          •  Average ROI is £8 ($8) for every £1 ($1) spent.
          •  For every 19 regular users you can save the time and cost of one more
          employees.
          •  BT Conferencing allows employees to work from almost anywhere and still
          communicate effectively with colleagues and suppliers providing a flexible
          working environment and better work-life balance; personal time saved is 6
          days per annum.

          For the Environment:
          •  BT alone saved 54,000 tonnes of CO2 from being emitted into the environment
          by preventing travel to and from meetings.

          To meet changes in the marketplace and support the operational strategy which
          includes: focusing resource and expertise on high touch - high value services;
          matching service excellence with cost excellence; leveraging economies of
          scale through globalization; and embracing extended convergence of
          technologies, both the EMEA and AsiaPac businesses migrated to the new global
          provisioning platforms. These significant phases of Globalization brought
          three BT Conferencing regions onto the same shared platforms and enable our
          customers to receive a recognizable and similar service globally. The
          provisioning platform cutover alone contained over 70 activities and was
          completed in one weekend. Additionally, a rigorous four-week training schedule
          was implemented to ensure that all call centers were familiar with the
          globalized portfolio offering as well as the new operating systems. All this
          was completed while maintaining our 98% customer satisfaction globally and
          year-on-year volume growth which was 40% for the second year in a row.

          The move toward a globalized offering has seen the need for product changes to
          key portfolio offerings and support services. These changes led to a customer
          communication program involving the entire database of over 200,000 accounts,
          developing newly designed collateral, collating personalized welcome packages
          and sending email communications.

          BT Conferencing was given the 2006 - FROST & SULLIVAN - Market Penetration
          Leadership Award which recognizes our strategic excellence in product
          innovation, marketing, and sales strategies that resulted in the largest gain
          of market share during the analysis period.

   2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

          http://www.conferencing.bt.com/index.jsp

   3. Provide a brief (up to 100 words) biography about the leader of this nominated company:

          Aaron has been CEO of BT Conferencing since early 2006 having been VP of
          Product Management for BT Global Services since 2002.

          He takes a prominent role in BT’s merger and acquisition activities and
          business development and has held a variety of positions with BT and its joint
          ventures. Aaron worked extensively in sales, service, product marketing, and
          product development. These roles have seen him live and work in Europe, Asia
          and the Americas. He currently lives in Boston, USA.

          Aaron holds a Master’s Degree in Engineering, Business and French from the
          Queen’s University of Belfast.