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 Includes all corporate communications, investor relations, community affairs, public relations, etc. functions.
Information to be submitted online for entries in these categories include
a. An essay of up to 500 words describing the nominee's achievements since 1 January 2011. In the campaign categories, describe for the judges the genesis, development, performance, and results to date of your campaign.
b. A biography of the nominee or the leader of the nominated company, department or team of up to 100 words
c. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges
C01. Public Relations Agency of the Year
a. in Asia, Australia and New Zealand
b. in Asia (China, Japan and Korea)
c. in Europe
d. in the Middle East and Africa
e. in Canada and the U.S.A.
f. In Mexico, Central and South America
C02. Communications Department of the Year
C03. Communications Team of the Year
C04. Communications, Investor Relations, or PR Executive of the Year
C05. Communications or PR Campaign/Program of the Year
a. Community Relations: campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.
b. Crisis Communications: campaigns/programs undertaken to deal with an unplanned event and requiring immediate response.
c. Global Issues: campaigns/programs that demonstrate effective global communications implemented in at least two countries, one of which must be the United States.
d. Internal Communications: campaigns/programs undertaken to inform or educate an internal audience, such as employees or members. (new category for 2012)
e. Investor Relations: campaigns/programs undertaken to communicate information to a company's investors and the investment community and/or to manage the company's relationship with investors. (new category for 2012)
f. Issues Management: campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
g. Low Budget (under $10,000 / € 7500): campaigns/programs that cost no more than $10,000 / € 7500 (or equivalent in other currencies) to plan and implement.
h. Marketing – Business to Business: campaigns/programs designed to introduce new products or promote existing products or services to a business audience.
i. Marketing – Consumer Products: campaigns/programs designed to introduce new products or promote existing products to a consumer audience.
j. Marketing – Consumer Services: campaigns/programs designed to introduce new services or promote existing services to a consumer audience.
k. Multicultural: campaigns/programs specifically targeted to a cultural group.
l. Reputation/Brand Management: campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.
m. Public Affairs: campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.
n. Public Service: campaigns/programs that advance public understanding of societal issues, problems or concerns.
o. Social Media Focused: campaigns/programs designed to be implemented primarily through online social media.
There are a number of other IBA categories that should be of interest to communications professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.
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