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Includes all marketing, advertising, packaging, distribution, etc. functions.
 Information to be submitted online for entries in these categories include
a. An essay of up to 525 words describing the nominee's accomplishments since 1 January 2012. In the marketing campaign categories, this will be the story of the campaign: its genesis, development, execution, and results to date
b. A biography of the nominee or the leader of the nominated company, department, or team of up to 125 words
c. Optional (but highly recommended), a collection of supporting files, web addresses, and work samples that you may upload to our server to support your entry and provide more background information to the judges
G01. Marketing Department of the Year
G02. Marketing Team of the Year
G03. Marketing Executive of the Year
Marketing Campaign of the Year - Industry Categories
G04. Accounting
G05. Advertising, Marketing, & Public Relations
G06. Aerospace & Defense
G07. Automotive & Transport Equipment
G08. Banking
G09. Business Services
G10. Chemicals
G11. Computer Hardware
G12. Computer Software
G13. Computer Services
G14. Conglomerates
G15. Consumer Products - Durables
G16. Consumer Products - Non-Durables
G17. Diversified Services
G18. Electronics
G19. Energy
G20. Financial Services
G21. Food & Beverage
G22. Health Products & Services
G23. Hospitality & Leisure
G24. Internet/New Media
G25. Insurance
G26. Legal
G27. Manufacturing
G28. Materials & Construction
G29. Media & Entertainment
G30. Metals & Mining
G31. Non-Profit Organizations
G32. Real Estate
G33. Retail
G34. Pharmaceuticals
G35. Telecommunications
G36. Transportation
G37. Utilities
Marketing Campaign of the Year - Specialty Categories
G38. Brand Experience of the Year (new category for 2013)
G39. Business-to-Business Advertising Campaign of the Year
G40. Business-to-Business Marketing Campaign of the Year
G41. Consumer Advertising Campaign of the Year
G42. Consumer Marketing Campaign of the Year
G43. Mobile Marketing Campaign of the Year
G44. New Product or Service Introduction of the Year (new category for 2013)
G45. Online Marketing Campaign of the Year
G46. Retail/Merchandising Marketing Campaign of the Year
G47. Small-Budget Marketing Campaign of the Year (<$3 million / €5 million)
G48. Viral Marketing Campaign of the Year
There are a number of other IBA categories that should be of interest to marketing professionals, including many of the publication awards categories, website awards categories, app awards categories, video awards categories, and live event awards categories.
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