|
Includes all marketing, advertising, packaging, distribution, etc. functions. New for 2012 are 43 Marketing Campaign of the Year categories.
 The information requirements for entries in these marketing awards categories are generally
a. An essay of up to 500 words describing the nominee's accomplishments since 1 January 2011
b. A biography of the nominee or the leader of the nominated company, department, or team of up to 100 words
c. Optional (but highly recommended), a collection of supporting files, work samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges
G01. Marketing Department of the Year
G02. Marketing Team of the Year
G03. Marketing Executive of the Year
Marketing Campaign of the Year - Industry Categories
G04. Accounting
G05. Advertising, Marketing, & Public Relations
G06. Aerospace & Defense
G07. Automotive & Transport Equipment
G08. Banking
G09. Business Services
G10. Chemicals
G11. Computer Hardware
G12. Computer Software
G13. Computer Services
G14. Conglomerates
G15. Consumer Products - Durables
G16. Consumer Products - Non-Durables
G17. Diversified Services
G18. Electronics
G19. Energy
G20. Financial Services
G21. Food & Beverage
G22. Health Products & Services
G23. Hospitality & Leisure
G24. Internet/New Media
G25. Insurance
G26. Legal
G27. Manufacturing
G28. Materials & Construction
G29. Media & Entertainment
G30. Metals & Mining
G31. Non-Profit Organizations
G32. Real Estate
G33. Retail
G34. Pharmaceuticals
G35. Telecommunications
G36. Transportation
G37. Utilities
Marketing Campaign of the Year - Specialty Categories
G38. Business-to-Business Advertising Campaign of the Year
G39. Business-to-Business Marketing Campaign of the Year
G40. Consumer Advertising Campaign of the Year
G41. Consumer Marketing Campaign of the Year
G42. Mobile Marketing Campaign of the Year
G43. Online Marketing Campaign of the Year
G44. Retail/Merchandising Marketing Campaign of the Year
G45. Small-Budget Marketing Campaign of the Year (<$3 million / €5 million)
G46. Viral Marketing Campaign of the Year
There are a number of other IBA categories that should be of interest to marketing professionals, including many of the annual report awards and other literature categories, website awards categories, app awards categories, video awards categories, and live event awards categories.
|
