Company: Barilla America, Bannockburn, IL
Company Description: Barilla America, Inc., the U.S.-based division of The Barilla Group, Italy’s largest food producer, was launched in 1996. Just three years later, Barilla became the No. 1 brand of pasta in the United States (and today produces the fastest-growing pasta and sauce brands in their categories).
Nomination Category: Corporate Web Sites
Nomination Sub Category: Brand Building/Promotion

Nomination Title: Barilla America Web Site

1. Date on which this web site was first published:

Late October 2004

2. Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words). Include the URL of the nominated Web site. IMPORTANT: Begin the URL with http:// and place it in square brackets; e.g. [http://www.youraddress.com]:

http://www.barillaus.com

Barilla America's communications objectives were to reinforce the Barilla brand,
image and reputation among American consumers and effectively serve American
audiences by providing them with easy access to the information they seek,
particularly US consumer-friendly recipes and nutritional guidelines. The new brand
site is resonating strongly, with more than 40 percent of site visitors viewing 10+
pages a visit. By the end of 2004, more than 10,000 people had signed up for the
recipe registration box and eNewsletter.

3. Provide the applicable creative and production credits for this nomination:

Account Management: Adam Keats, Tammy Quach
Design Lead: Jay Chang
Programming Lead: Frank Brathwaite, Aaron Gonzalez, Ovi Roatis