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Company: UNION FENOSA, Madrid, España Company Description: Unión Fenosa is an energy group with a strong culture of innovation and its own style of customer focus. On this basis, it has become a global operator in the energy business. The Group has shown itself to be very dynamic, able to sieze opportunities arising in the new global context by leveraging its people's knowledge, ideas and initiatives, as well as its technology and work-based culture. Nomination Category: Advertising Nomination Sub Category: Best TV or Cinema Ad Campaign
Nomination Title: UNION FENOSA Company's Announcement Campaign
1. Date this campaign first ran:
October, 1, 2004
2. Briefly describe this campaign's communications objectives and how it met those objectives (up to 100 words):
ENERGY EFFICIENCY CAMPAIGN
UNION FENOSA is convinced that electricity has contributed decisively to the development of nations and has increased their living standards. UNION FENOSA has voluntarily assumed the responsibility to meet the energy needs of our industrialised society based on sustainable development.
UNION FENOSA has implemented a comprehensive energy efficiency campaign with the slogan "The cleanest energy is the one that you don't use" to raise awareness among its customers and society as a whole about rational energy use.
3. Provide the applicable creative and production credits for this nomination:
Advertising Agency/ City: VITRUBIO LEO BURNETT Client: UNION FENOSA Art Director: EIVIND HOLMBOE Creative Director: RAFA ANTON Director: RAMSES Music Producer/City: "Forrest Gump Suit" (A. SILVESTRI) . BMG - MADRID - SPAIN Producer: DAVID DE LA FLOR Production Company/City: ALBIÑANA FILMS (RAMSES) - MADRID - SPAIN
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