Company: UNION FENOSA, Madrid, España
Company Description: Unión Fenosa is an energy group with a strong culture of innovation and its own style of customer focus. On this basis, it has become a global operator in the energy business. The Group has shown itself to be very dynamic, able to sieze opportunities arising in the new global context by leveraging its people's knowledge, ideas and initiatives, as well as its technology and work-based culture.
Nomination Category: Advertising
Nomination Sub Category: Best TV or Cinema Ad Campaign

Nomination Title: UNION FENOSA Company's Announcement Campaign

1. Date this campaign first ran:

October, 1, 2004

2. Briefly describe this campaign's communications objectives and how it met those objectives (up to 100 words):

ENERGY EFFICIENCY CAMPAIGN

UNION FENOSA is convinced that electricity has contributed decisively to the
development of nations and has increased their living standards. UNION FENOSA
has voluntarily assumed the responsibility to meet the energy needs of our
industrialised society based on sustainable development.

UNION FENOSA has implemented a comprehensive energy efficiency campaign
with the slogan "The cleanest energy is the one that you don't use" to raise
awareness among its customers and society as a whole about rational energy use.

3. Provide the applicable creative and production credits for this nomination:

Advertising Agency/ City: VITRUBIO LEO BURNETT
Client: UNION FENOSA
Art Director: EIVIND HOLMBOE
Creative Director: RAFA ANTON
Director: RAMSES
Music Producer/City: "Forrest Gump Suit" (A. SILVESTRI) . BMG - MADRID -
SPAIN
Producer: DAVID DE LA FLOR
Production Company/City: ALBIÑANA FILMS (RAMSES) - MADRID - SPAIN