Company: The Norman Agency, Toronto, Canada
Company Description: The Norman Agency is an audio-creative agency whose specialties include writing and producing radio commercials. We have created commercials for world leaders of their categories such as Symantec, DeWalt, and John O. Butler/GUM. The Norman Agency's work has been honored many times in international advertising competitions, including The New York Festivals.
Nomination Category: Advertising
Nomination Sub Category: Best Radio Ad Campaign

Nomination Title: U.K. Trade and Investment Campaign

1. Date this campaign first ran:

May 31, 2004

2. Briefly describe this campaign's communications objectives and how it met those objectives (up to 100 words):

U.K. Trade and Investment is the British Government arm that promotes
the U.K. as a destination for corporate global expansion. In Canada since
mid-2004, UKTI has used the submitted radio commercials as their main
method of reaching their target audience: senior decision-makers
responsible for - or who influence - strategic global planning.
The commercials employ a case-study approach, are designed for use on
all-news and talk radio stations, and continually generate well-documented
awareness levels, direct inquiries, and visits to
www.uktradeinvestcanada.org to hear interviews with executives of
companies featured in the commercials.

3. Provide the applicable creative and production credits for this nomination:

Advertising Agency/City: The Norman Agency, Toronto, Canada
Client: U.K. Trade and Investment
Creative Director: Jim Norman
Director: Jim Norman
Producer: Becky Trenton
Production Company/City: The Norman Agency
Writer: Jim Norman