Company: OgilvyInteractive, Buenos Aires, Argentina
Company Description: OgilvyInteractive is the largest interactive network in the world. Our capabilities are cutting-edge: digital marketing, websites, intranets, extranets, wireless applications, rich-media banners and e-mail. We bring strategy and execution together, consistently measuring the impact of our work.
Nomination Category: Advertising
Nomination Sub Category: Best Online Ad Campaign

Nomination Title: Kodak Foto Online - Get prints from your digital camera

1. Date this campaign first ran:

December 2003, May 2004.

2. Briefly describe this campaign's communications objectives and how it met those objectives (up to 100 words). If possible, include here a link to the nominated campaign. Type the full address, including http://, and enclose the link in square brackets - for example, [http://www.youraddress.com]:

Most of digital photographers want to keep their photos not only in their
computers, but also in paper. The problem is they often don´t know how.
Therefore, Kodak launched a new service: Kodak Foto Online, which allows the
impression of digital pictures in photographic paper in an easy and quick way.
With the execution of the campaign, our aim was to drive prospects to the site
with an educational and playful twist, to test the product and to generate branding
awareness. The site was designed from scratch, and included helps and direct
access to simplify the user experience.
http://www.ogilvyinteractive.com.ar/stevie04/kodak-campaign.htm

3. Provide the applicable creative and production credits for this nomination:

Creative Director: Fernando Barbella
Art Director: German Martin
Production Manager: Fernando Martin
Copywriter: Fabiola Ferro
Account Executive: Corina Rosemblun