Company: Alticor Inc., Ada, MI, USA
Company Description: Alticor (http://www.alticor.com/) is the parent company of Amway Corp., Quixtar Inc. and Access Business Group LLC. Headquartered in Ada, Michigan, USA, Alticor and its affiliates offer products, business opportunities, and manufacturing and logistics services in more than 80 countries and territories worldwide. In its most recent fiscal year, the company reported worldwide sales of $6.2 billion.
Nomination Category: Company, Office & Product Awards Categories
Nomination Sub Category: Best Corporate Social Responsibility Program

Nomination Title: One by One: Helping Children Succeed

1. Tell the story of your company's social responsibility program and activities in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Situation Analysis:
Since our founding in 1959, Alticor ($6 billion, privately held corporate parent of
Amway, Access Business Group and Quixtar) has supported a wide range of
worthy causes. We have always recognized our responsibility to give back to the
communities where we do business – currently, more than 80 countries and
territories worldwide. 

Until recently, our corporate social responsibility efforts were scattered across
hundreds of organizations serving the full spectrum of causes.  Our research
clearly showed consumers were not sure what we stood for, and few thought we
were making meaningful contributions to society.

In a rare example of collaboration between our highly decentralized businesses,
we launched our One by One Campaign for Children in 2003, a global initiative to
improve the well being of children. Now, instead of giving limited assistance to
hundreds of organizations and causes, we are concentrating our company’s
corporate social responsibility work on helping children worldwide, one by one.

The need is great. Approximately 125 million children lack access to the most
basic education, and 12 million do not live to see their fifth birthday. One by One
engages all of our key stakeholders – more than 3.6 million Independent Business
Owners (IBOs), 12,000 employees and thousands of customers – to address
these issues. Through the campaign, we are starting to make a real difference by
making life better for kids around the world. 

Our first year results showed that our organization can be a powerful force for
good, but we felt that in order to make a lasting societal impact we needed to
engage more of our affiliate markets. 

Strategies:
· Improve the lives of children by encouraging affiliate participation
· Position Alticor as a good corporate citizen throughout the world

Objectives:
· Increase affiliate participation by 50%
· Increase dollars raised by 50%
· Increase volunteer hours by 50%

Tactics:
· Child-focused matching grants offered to Alticor’s top ten markets
throughout the world
· Distributed bi-monthly updates on best practices to affiliate markets
· Developed One by One brochure highlighting global activities
· Built internal awareness through all corporate media
· One by One holiday cards sent from Office of the Chief Executives to
global management representing a corporate donation to a child-focused non-profit

Results:
Increase affiliate participation by 50%
Affiliate participation increased by 92% in 2004.   In 2003, 27 affiliates
signed on and began actively implementing programs under the One by One umbrella.  In 2004, an additional 25 affiliates engaged. 

Increase dollars raised by 50%
Dollars raised increased by 366%, from $3 million in 2003 to $11 million in 2004.

Increase volunteer hours by 50%
Volunteer hours increased by 468%, from 29,736 in 2003 to 139,250 in 2004.

Position Alticor as a good corporate citizen throughout the world
Since its inception two years ago, One by One has:
· Given more than $14 million to children's causes
· Provided hope and opportunity to well over 4 million children
· Donated nearly 170,000 volunteer hours to kid's programs

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

http://www.stevieawards.com/pubs/uploads/AffiliateOnebyOneactivities.pdf
http://www.stevieawards.com/pubs/uploads/Marketengagementbyyear.pdf
http://www.stevieawards.com/pubs/uploads/OnebyOnetalkingpointsFY04results-external.pdf

3. Provide a brief (up to 100 words) biography about the leader of this nominated company:

Alticor is privately held by the Van Andel and DeVos families. The Alticor
management team is headed by Steve Van Andel, Chairman, and Doug DeVos,
President. The company is governed by a Board of Directors led by the two
families.