Company: UNION FENOSA, S.A.
Company Description: With presence in 38 countries, UNION FENOSA is an integrated energy group, with an average of 24,000 employees. UNION FENOSA provides consulting and telecomunication services through its Soluziona and Auna divisions. Its Corporate University (UCUF) is very well recognised worldwide and it was honored in the USA in the 2002 Corporate University Best in Class (CUBIC) awards (November 20).
Nomination Category: Advertising
Nomination Sub Category: Best TV or Cinema Ad Campaign

Nomination Title: UNION FENOSA'S ANNOUNCEMENT CAMPAIGN

Date this campaign first ran:

2003, 1st September

Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words):

This advertising campaign is aimed at consolidating a communications code we
unveiled in April 2001 with the “Contrato” campaign and which underpins all the
branding actions. CUENTO has specific purposes: reinforce the brand image and
highlight the company’s main distinguishing feature energy. The objective
of “CUENTO” is to energize the brand and pave the way for selling energy, a
business which has recently been liberalized. The campaign emphasizes the value
of energy. Having people at the center of the campaign will facilitate the focus on
households of the subsequent marketing campaign.

Provide the applicable creative and production credits for this nomination:

TITLE: "CUENTO" (TV Campaign)
ADVERTISING AGENCY/CITY: Vitrubio Leo Burnett - Madrid, Spain
CLIENT: Unión Fenosa
Art Director: Rafa Antón
Cinematographer: Sebastién Grousset
Creative Director: Rafa Antón
Producer: David de la Flor
Production Company/City: Tesauro - Madrid, Spain
Writer: Olalla Esribá de Romaní