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Company: Stellent, Inc.
Company Description: Stellent is a global provider of content management solutions. The company’s products enable customers to deploy line-of-business Web sites, as well as enterprise-wide solutions that standardize content management for use by multiple sites and applications throughout an organization. Stellent customers include Procter & Gamble, Merrill Lynch, Los Angeles County, ING, Target and Janus.
Nomination Category: Company, Office & Product Awards Categories
Nomination Sub Category: Best New Product or Service

Nomination Title: Stellent Site Studio: Web Content Management Application


Describe the nominated product or service: its functions, features, and benefits, and how it differs from competitive offerings. Include the date in 2002-03 on which the product or service was introduced to the marketplace (up to 500 words):

Stellent® Site Studio is a Web content management application offered as part of the Stellent Content Management suite of products. The new application supports the growing trend of companies building multiple Web sites. It enables them to quickly deploy tens to hundreds of sites while easily maintaining consistent branding, security and infrastructure across all sites — whether developed on the corporate level or by individual business units or franchises.

When deploying numerous sites, customers often are challenged to retain central
control of major site aspects to ensure a consistent message is being delivered,
while still giving each business unit, geographic location or franchise the freedom
necessary to manage its own Web site in order to deliver specialized content.
Stellent identified three key design elements that address this challenge and drive
the success of multi-site implementations. These elements include: centralized
control of site architecture, navigation and presentation; de-centralized ownership
of the actual development, deployment and ongoing management of the various
sites; and the ability for business users themselves to easily add, modify and
approve content within the context of those sites. Stellent created the Site Studio
application to automate these best practices, enabling customers to easily and
economically take advantage of them.

With this technology, companies can create libraries of Web site components,
such as templates, navigation, graphics and code, which are then available to
business units, franchises and offices located around the world for building their
own sites. The reusable components allow these groups to rapidly and
inexpensively deploy unique Web sites while complying with corporate
requirements. Site Studio users also can create components using other
programs — such as Dreamweaver — and import them into the Site Studio library
for possible use.

Site Studio’s in-context contribution features allow content contributors to easily
maintain accurate, up-to-date content on Web sites. Contributors simply navigate
to the area of the Web site requiring modification and are able to update
appropriate content based upon their security permissions. In addition, users can
contribute content through form-based templates or directly from native
applications, such as Microsoft Office programs.

Overall, Site Studio dramatically improves productivity of Web site developers and
business users, thereby minimizing the amount of time required to create, deploy
and maintain multiple Web sites, and maximizing the return on investment.
Additionally, Site Studio enables organizations to easily maintain accurate, timely
and current Web content for intranets, extranets and Internet sites.
This technology directly addresses the market opportunity for multiple site
environments. As ownership of site development continues to be distributed to
various business units and groups across an organization, Site Studio is a key
tool for Web development teams to manage and control their corporate Web
presence. With this new addition to Stellent’s current Web content management
capabilities, Stellent now provides the strongest Web content management
solution compared to other enterprise content management vendors – all within a
single, unified architecture.

Site Studio was launched on May 19, 2003 and was named a “Trend Setting
Product of 2003” by KMWorld.

List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. You may also include links to product photos, logos, etc. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

http://www.stellent.com/groups/mkt/documents/nativepage/p31026903.pdf
http://www.informationweek.com/story/showArticle.jhtml?articleID=10100009
http://www.stellent.com/stellent3/groups/mkt/documents/nativepage/p31027000.pdf
http://www.eweek.com/article2/0,4149,1094739,00.asp
http://www.softwaremag.com/L.cfm?Doc=newsletter/2003-06-06/Stellent
http://www.kmworld.com/news/index.cfm?action=readnews&news_id=2870
http://www.transformmag.com/db_area/archs/2003/07/productbriefs/pb2.shtml

Provide a brief (up to 100 words) biography of the leader(s) of the team that developed this nominated product or service:

Frank Radichel (executive vice president, Research and Development) is
responsible for the company’s overall product development direction and related
engineering efforts, including documentation, product support and quality
assurance. Radichel joined Stellent in 1995 and has played a key role in defining
and developing its content management product lines and associated engineering
efforts. Before Stellent, Radichel was the technical architect in corporate
information management at Alliant TechSystems, serving clients such as
PeopleSoft and FileNet. From 1977 to 1990, he worked for Honeywell in the Test
Equipment Design department where he managed the development of torpedo
testers for the US Navy.


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