Company: StarHub Pte Ltd
Company Description: StarHub is a Singapore info-communications company providing a full range of information, communications and entertainment services over fixed, mobile and Internet platforms. It operates its own nation-wide broadband network that delivers multi-channel cable TV, data, voice and Internet access.
Nomination Category: Corporate Web Sites - Craft
Nomination Sub Category: Interface Design

Nomination Title: ;Play Music on StarHub's Web Site

Date on which this Web site or its major redesign were published:

15 May 2003

Briefly describe this nomination's interface design objectives and how it met those objectives (up to 100 words). Include the URL of the nominated Web site. IMPORTANT: Begin the URL with http:// and place it in square brackets; e.g. [http://www.youraddress.com]:

http://www.starhub.com/play
;Play music portal has met the following objectives:
1. The segmentation of the site clearly presents the key categories of a music
portal that interests the average online music user
2. The layout of the site allows easy future expansion of categories and content
3. The design of the logo of the site (;Play music portal) not only identifies
with the targeted youth audience (note the use of an emoticon ;p) but also clearly
represents the purpose of the site itself (the site plays both audio and video
tracks)
4. The colours of the site makes it easily identifiable as a music site and also
appeals to the targeted youth audience.

Test account:
email: mabmobile@hotmail.com
password: starhub

Provide the applicable creative and production credits for this nomination:

Web Development & Production: StarHub Interactive
Business Director: Mabel Tan
Creative Director: Kelly Kum
Producer:  Lion Nawawi