Company: SAS Institute GmbH
Company Division/Group: Creative Services
Company Description: SAS is the market leader in providing business intelligence software and services. SAS solutions are used at more than 40,000 sites - including 90% of the Fortune 500 - to develop more profitable relationships with customers and suppliers. SAS integrates data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: Basel II Marketing Kit

Date this brochure or kit was first distributed:

December 2002

Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words):

The New Basel Capital Accord (Basel II) sets out regulations to ensure that banks
have sound enterprise risk management strategies in place - strategies that are
often IT-dependent.  SAS is exploiting this opportunity in a global financial services
campaign to promote SAS® Risk Management for Banking suite of software
solutions, which will help banks achieve Basel II compliance.  This initiative is
supported by a market-facing campaign kit, including a direct mailer, print
advertisements and a multi-media CD.  All SAS country offices now have full
marketing kits to launch the sale of the new solutions in their individual regions.

Provide the applicable creative and production credits for this nomination:

Creative Director: Karen Bell
Designer: Maria Ender
Director: Mona Farah
Programmer: Sinéad Coffey
Writer: Karen Bell