Company: Saatchi & Saatchi, London
Company Description: Saatchi & Saatchi is one of the world's leading creative organisations. There are over 7,000 Saatchi & Saatchi people in 138 offices in 82 countries. We currently work for 60 of the world's top 100 advertisers.
Nomination Category: Advertising
Nomination Sub Category: Best TV or Cinema Ad Campaign

Nomination Title: The Future Takes Visa

Date this campaign first ran:

21st April 2003

In Germany, Italy, Portugal, Finland, Norway and Sweden

Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words):

A tough Objective: Doubling Visa's penetration at POS in 5 years across a highly
disparate European region with one campaign... and continue to build the brand
around the future!

Project is ongoing but results so far are highly encouraging - 73% of consumers
taking out that Visa can be used more often in more places and 68% buying
thought that purchases shape your future (Visa EU's brand territory).

It is doing this so well by dramatising to consumers that the future is unfurling
every second of everyday and we are all defined and shaped by the opportunities
we decide to take.

Provide the applicable creative and production credits for this nomination:

Creative Directors - John Pallant, Ajab Singh, Phil Clarke, Joel Bradley

Planning - Bobby Hui, Jon Tipple

Account Handling - Anthony Plant, Jason Dorin