Company: Ogilvy & Mather Portugal
Company Division/Group: OgilvyInteractive
Company Description: OgilvyInteractive is part of the biggest and more creative interactive comunication Group in the World. Founded in 1998, has already won few awards, only this month it counts 2.
Nomination Category: Interactive Multimedia
Nomination Sub Category: Consumer Entertainment/Information

Nomination Title: CD-ROM LigaRecordBP/PremierPlus

Date this production was first released:

August, 2003

Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words):

The Liga Record it’s an interactive football game promoted by the newspaper
Record, implemented annually at the beginning of the football season. Objectives:
increase the number of players; capture new members to the Record Club. Target:
all “football lovers”. Timing: distributed together with the Record Magazine by
August 2003. This CD works as an incentive to promote the on-line game (on the
back, it has an ID to the team and a password, so that people can go to the
site/game for registration).

Provide the applicable creative and production credits for this nomination:

Agency: OgilvyInteractive Lisbon
Client Service Director: Sandra Lucas
Account Director: Rita Thomaz
Art Director: Heitor Pato
Designer: Miguel Reis