Company: Nationwide Building Society
Company Description: Nationwide Building Society is the world's largest mutual building society with assets of ₤85 billion, 13,000 employees and 11 million members. Nationwide has 680 branches, 200 agencies and two admin centres. Mortgages, savings, current accounts, life assurance and investment products, personal loans and household insurance are all available from the Nationwide Group.
Nomination Category: Corporate Film or Video
Nomination Sub Category: Internal Communications

Nomination Title: Pride - Inspiring Confidence

Date this production was first released/publicly viewed:

February 2003

Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words):

Nationwide is a modern mutual building society.  Our sole purpose is to provide
members with the best possible value in personal finance services.  Putting our
members first is the first priority in our internal communications campaign, PRIDE,
launched in February 2002.  PRIDE stands for _P_utting members first; _R_ising
to the challenge; _I_nspiring confidence; _D_eliver best value; _E_xceeding
expectation.  Inspiring Confidence is the theme for year two of the campaign and
seeks to engage all employees in that most critical ingredient in a
corporate/customer relationship (in our case building society/member
relationship) - confidence.

Provide the applicable creative and production credits for this nomination:

Advertising Agency/City: Nationwide Internal Creative Agency
Art Director: Kieran Battles
Creative Director: David Tye
Director: Mark Wordley
Producer: Charlotte Kensett
Production Company/City: Wordley Productions, Penarth, Cardiff
Writer: Dave Mockford