Company: Lear Corporation
Company Description: Lear Corp., a Fortune 500 co. headquartered in Southfield, Michigan, focuses on integrating complete automotive interiors, including seat systems, interior trim and electrical systems. With net sales of $14.4 billion in 2002, Lear is the world's largest automotive interior systems supplier. We have more than 115,000 employees at 280 facilities in 33 countries.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Annual Report

Nomination Title: Lear Corporation 2002 Annual Report

Date this annual report was first distributed:

April 8, 2003

Briefly describe this nomination's communications objectives and how it met those objectives (up to 500 words):

Within our industry, Lear Corporation is well known as the world’s leading supplier
of automotive interiors.  However, to many potential investors, the company is still
seen as only a seat manufacturer or confused with Lear Jet and Leer Industries. 
The Annual Report was designed to meet these objectives:

• Explain “what is Lear?” and how it has evolved to meet the needs of the
industry.
• Position our customer-focused global strategy
• Give compelling reasons to become a Lear stockholder
• Provide relevant information to current stockholders
• Show our new, innovative products

The Annual Report meets those objectives in a creative and informative way by
illustrating what we do through high impact photos, pull quotes and informational
text.

Provide the applicable creative and production credits for this nomination:

Advertising Agency/City: Campbell-Ewald Publishing, Warren, Michigan
Client: Lear Corporation
Art Director: Laura Rogers
Creative Director: Ann Phipps
Photographer/City: John Sobczak, Birmingham, Michigan
Printer/City: Etheridge, Grand Rapids, Michigan
Writer: Jerry Burton