Company: Cushman & Wakefield
Company Division/Group: Corporate Communications
Company Description: Cushman & Wakefield is the world's premier real estate services firm. Founded in 1917, the firm has 163 offices in 49 countries around the globe, and 11,000+ talented professionals.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: Cushman & Wakefield Global Brochure System

Date this brochure or kit was first distributed:

September 2002

Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words):

The global brochure system was created to strengthen our firm's global branding
efforts. Our goal was to build an attractive design template flexible enough to be
accepted by our worldwide marketing and design directors. Secondary goals were
to save time and money on individual brochure design. To date, four main
capability brochures have been rolled out, beginning with the U.S. version in Sept.
2002. Service line brochures, which match the color and design scheme in the
Capabilities brochures, are now being produced.

Provide the applicable creative and production credits for this nomination:

Writer/editor: Steve LoPresti
Design: CS Designworks, New York, NY