Company: Bertelsmann AG
Company Description: Bertelsmann, a media and entertainment company, commands globally leading positions in the major markets. Its core business is the creation of first-class media content. The company strives to inspire people's daily lives all over the world with its products and services.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Annual Report

Nomination Title: Bertelsmann Annual Report 2002

Date this annual report was first distributed:

March 2003

Briefly describe this nomination's communications objectives and how it met those objectives (up to 500 words):

In its corporate communications strategy, Bertelsmann defined the following core
brand values for its corporate brand: Creative Excellence, Entrepreneurial
Excellence and Internationality.

The Bertelsmann Annual Report 2002 communicated these brand values using
a "My Hero is..." photo concept in the Management Report section
(entrepreneurial excellence): Young people from New York, Tokyo, Berlin and
Paris (internationality) are shown holding the names of famous Bertelsmann
authors, musicians, scientists, journalists and radio anchors (creative
excellence).  By thus linking its customers with their "heroes" in the world of
media, Bertelsmann successfully presents itself as an international media and
entertainment company and as a home for creative talent.

Provide the applicable creative and production credits for this nomination:

Creative Director: Dirk Linke
Designer: ringzwei Hamburg
Printer/City: MOHN Media Mohndruck, Guetersloh, Germany
Production Company/City: medienfabrik Guetersloh GmbH, Guetersloh, Germany