Company: Avnet, Inc.
Company Description: Avnet, Inc. is a leading B2B distributor for products of more than 250 of the world's leading technology manufacturers. Via two operating groups, Avnet markets, distributes and adds value to electronic components, embedded systems and enterprise computing products, and serves 100,000 customers globally. It also delivers a variety of integration, engineering and logistics services.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Corporate Information

Nomination Title: Avnet Corporate Web Site

Date on which this web site or its major redesign were published:

The site was first launched in 1995, but Avnet expanded the Investor Relations
content and added Press Room and Quality sections in 2003.

When Best Practices in Corporate Communications (BPCC) evaluated more than
500 corporate Web sites on 40 different criteria in 2002, Avnet.com
(http://www.avnet.com) ranked No. 3, primarily due to its thorough content. In
its “Corporate Web Site Study 2002 Report”, BPCC wrote, “Avnet goes the extra
mile by posting detailed information on its Web site and surpasses the standard
set by other corporate Web sites.”

The content added in 2003 makes Avnet.com an even better
resource – and a strong candidate for a Stevie Award.

Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words). Include the URL of the nominated Web site. IMPORTANT: Begin the URL with http:// and place it in square brackets; e.g. [http://www.youraddress.com]:

http://www.avnet.com: Avnet, Inc. set three communications objectives for
Avnet.com, its corporate Web site, in 2003: 1) Increase quality corporate content,
2) Provide interactive branding and 3) Improve usability. Each objective was
achieved, but the quality content truly stands out. With enhancements that include
the expansion of the Investor Relations content and introduction of the Press
Room and Quality sections, Avnet.com continues to provide visitors with more
comprehensive, helpful information than many other corporate sites.

Provide the applicable creative and production credits for this nomination:

Avnet.com Steering Committee chaired by Al Maag; Avnet Multimedia Services
led by Bob Hackett; Lead Designer: Rachel SantaCruz; Lead Programmer: James
Wilson