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What's New & Different for 2008

New Eligibility Timeframe:

  • Eligibility now extends from January 1 2007.  Nominations may cite accomplishments since that date.  Advertising, video, and other media issued since that date are eligible to be entered.  There is no eligibility timeframe for web site entries - it doesn't matter when web sites were first published.

New Entry Deadlines

There are now four entry deadlines, including two early-bird deadlines by which the entry fees are substantially discounted:

  • October 15 2007: entry fees are discounted by as much as 40%
  • December 14 2007: entry fees are discounted by as much as 25%
  • March 31
  • April 30: last day that late entries will be accepted (late fees charged in addition to any entry fees)

New Categories:

There are quite a few new categories, including

  • Best Management Team
  • Best Environmental Responsibility Program
  • Best Public Relations Agency
  • Best Communications or PR Campaign
  • Best Advertising, Editorial, or Design Agency
  • Best Marketing Campaign
  • Best House Organ/Publication

Changed Categories:

  • The Best Executive category has been split into nine categories, including Best Executive in the following industries: Computer Services, Computer Software, Computer Hardware, Financial Services, Manufacturing, Media & Entertainment, Services, Telecommunications, and Other Industries
  • The Best New Product or Service category has been split into nine categories, including Best New Product or Service in the following industries: Computer Services, Computer Software, Computer Hardware, Financial Services, Manufacturing, Media & Entertainment, Services, Telecommunications, and Other Industries
  • "Live Events" is the new name for the group of categories that recognize business events such as sales presentations, annual meetings, and conventions and tradeshows
  • The Video & Film categories have been consolidated from over 40 categories to 24.  Several of these categories have been eliminated or combined, and several new categories have been introduced

Eliminated Categories:

  • Best Plant, Facility, or Satellite Office Manager
  • Best Agency, Brokerage, or Satellite Office
  • Best Press Kit
  • All of the categories for multi-image productions. These types of productions are now covered by the Video & Film categories

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