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New Eligibility Timeframe:
- Eligibility now extends from January 1 2007. Nominations may cite accomplishments since that date. Advertising, video, and other media issued since that date are eligible to be entered. There is no eligibility timeframe for web site entries - it doesn't matter when web sites were first published.
New Entry Deadlines
There are now four entry deadlines, including two early-bird deadlines by which the entry fees are substantially discounted:
- October 15 2007: entry fees are discounted by as much as 40%
- December 14 2007: entry fees are discounted by as much as 25%
- March 31
- April 30: last day that late entries will be accepted (late fees charged in addition to any entry fees)
New Categories:
There are quite a few new categories, including
- Best Management Team
- Best Environmental Responsibility Program
- Best Public Relations Agency
- Best Communications or PR Campaign
- Best Advertising, Editorial, or Design Agency
- Best Marketing Campaign
- Best House Organ/Publication
Changed Categories:
- The Best Executive category has been split into nine categories, including Best Executive in the following industries: Computer Services, Computer Software, Computer Hardware, Financial Services, Manufacturing, Media & Entertainment, Services, Telecommunications, and Other Industries
- The Best New Product or Service category has been split into nine categories, including Best New Product or Service in the following industries: Computer Services, Computer Software, Computer Hardware, Financial Services, Manufacturing, Media & Entertainment, Services, Telecommunications, and Other Industries
- "Live Events" is the new name for the group of categories that recognize business events such as sales presentations, annual meetings, and conventions and tradeshows
- The Video & Film categories have been consolidated from over 40 categories to 24. Several of these categories have been eliminated or combined, and several new categories have been introduced
Eliminated Categories:
- Best Plant, Facility, or Satellite Office Manager
- Best Agency, Brokerage, or Satellite Office
- Best Press Kit
- All of the categories for multi-image productions. These types of productions are now covered by the Video & Film categories
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What's New & Different
