Includes all marketing, advertising, packaging, distribution, etc. functions.
Information to be submitted online for entries in these categories include
a. An essay of up to 525 words describing the nominee's accomplishments since January 1 2012. In the marketing campaign categories, this will be a description of the campaign: its genesis, development, execution, and results to date.
b. A biography of the nominee or the leader of the nominated company, department, or team of up to 125 words
c. Optional (but highly recommended), a collection of supporting files, work samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges
 indicates a category that will be awarded at the ABA's new product & tech awards ceremony in San Francisco in September 2013. Other categories will be awarded at the ABA's traditional banquet in Chicago on June 17.
Marketing Campaign of the Year - Industry Categories
E01. Accounting
E02. Advertising, Marketing, & Public Relations
E03. Aerospace & Defense
E04. Automotive & Transport Equipment
E05. Banking
E06. Business Services
E07. Chemicals
E08. Computer Hardware
E09. Computer Software
E10. Computer Services
E11. Conglomerates
E12. Consumer Products - Durables
E13. Consumer Products - Non-Durables
E14. Diversified Services
E15. Electronics
E16. Energy
E17. Financial Services
E18. Food & Beverage
E19. Health Products & Services
E20. Hospitality & Leisure
E21. Internet/New Media
E22. Insurance
E23. Legal
E24. Manufacturing
E25. Materials & Construction
E26. Media & Entertainment
E27. Metals & Mining
E28. Non-Profit Organizations
E29. Real Estate
E30. Retail
E31. Pharmaceuticals
E32. Telecommunications
E33. Transportation
E34. Utilities
Marketing Campaign of the Year - Specialty Categories
E35. Brand Experience of the Year: new category for 2013. Recognizing work that reaches out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E36. Business-to-Business Advertising Campaign of the Year
E37. Business-to-Business Marketing Campaign of the Year
E38. Consumer Advertising Campaign of the Year
E39. Consumer Marketing Campaign of the Year
E40. Mobile Marketing Campaign of the Year
E41. Online Marketing Campaign of the Year
E42. New Product or Service Introduction of the Year: new category for 2013
E43. Retail/Merchandising Marketing Campaign of the Year
E44. Small-Budget Marketing Campaign of the Year (<$3 million)
E45. Viral Marketing Campaign of the Year
Marketing Professional Categories
E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketer of the Year (for non-executive marketing professionals)
Marketing professionals should also be interested in many of the ABAs' web site awards categories, app awards categories, publications and annual report awards categories, video awards categories, and live event awards categories.
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