
Includes all marketing, advertising, packaging, distribution, etc. functions.
Information to be submitted online for entries in these categories include
a. An essay of up to 500 words describing the nominee's accomplishments since January 1 2011
b. A biography of the nominee or the leader of the nominated company, department, or team of up to 100 words
c. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges
indicates a category that will be awarded at the ABA's new tech awards ceremony in San Francisco in September 2012. Other categories will be awarded at the ABA's traditional banquet in New York on June 18.
Marketing Campaign of the Year - Industry Categories
E01. Accounting
E02. Advertising, Marketing, & Public Relations
E03. Aerospace & Defense 
E04. Automotive & Transport Equipment
E05. Banking
E06. Business Services
E07. Chemicals
E08. Computer Hardware 
E09. Computer Software 
E10. Computer Services 
E11. Conglomerates
E12. Consumer Products - Durables
E13. Consumer Products - Non-Durables
E14. Diversified Services
E15. Electronics 
E16. Energy
E17. Financial Services
E18. Food & Beverage
E19. Health Products & Services
E20. Hospitality & Leisure
E21. Internet/New Media 
E22. Insurance
E23. Legal
E24. Manufacturing
E25. Materials & Construction
E26. Media
E27. Metals & Mining
E28. Non-Profit Organizations
E29. Real Estate
E30. Retail
E31. Pharmaceuticals
E32. Telecommunications 
E33. Transportation
E34. Utilities
Marketing Campaign of the Year - Specialty Categories
E35. Business-to-Business Advertising Campaign of the Year
E36. Business-to-Business Marketing Campaign of the Year
E37. Consumer Advertising Campaign of the Year
E38. Consumer Marketing Campaign of the Year
E39. Mobile Marketing Campaign of the Year
E40. Online Marketing Campaign of the Year
E41. Retail/Merchandising Marketing Campaign of the Year
E42. Small-Budget Marketing Campaign of the Year (<$3 million)
E43. Viral Marketing Campaign of the Year
Marketing Professional Categories
E50. Marketing or Advertising Agency of the Year
E51. Marketing Department of the Year
E52. Marketing Team of the Year
E53. Marketing Executive of the Year
E54. Marketing Professional of the Year (for non-executive marketing professionals)
Marketing professionals should also be interested in many of the ABAs' web site and blog awards categories, corporate literature and annual report awards categories, video awards categories, and live event awards categories.
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