Company: Goodby Silverstein & Partners
Company Division/Group: Interactive Group
Company Description: Got milk? Goodby, Silverstein & Partners does. The agency created the widely known campaign that promotes milk for the California Milk Processors currently serves other such clients as eBay, Saturn, Hewlett-Packard, Goodyear, E*TRADE, Discover Card, Ace Hardware, Match.com and the Oakland A's. The agency was most recently voted Agency of the Year by AdWeek in 2002 and Advertising Age in 2000.
Nomination Category: Corporate Media Awards Categories
Nomination Sub Category: Best Online Campaign
Nomination Title: + hp Brand Campaign- Online
- List the date that this nominated campaign was first run or otherwise distributed in the U.S.:
November, 2002
- Briefly describe (up to 100 words) this nominated campaign's communications objectives and how it met those objectives. If possible, include as part of your answer hyperlinks to the site(s), page(s), or image (s) that represent your campaign. Submit no more than three (3) ads from the campaign.
IMPORTANT:To include a URL you must begin and end the URL with a square-bracket and include http://
Example: [http://www.yourdomain.com]
This interactive work was designed to bring the +hp campaign online. From an astronaut exploring space to a child reading a storybook, each experience features a unique perspective and provides visitors with more information on how hp technology is used to make everything possible. http://www.goodbysilverstein.com/awards/hp/
List the creative and production credits for this nomination. Follow this format, and list all applicable: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Web Development Firm/City: Writer:
Agency: Goodby Silverstein & Partners/ San Francisco
Client: Hewlett- Packard
Creative Directors: Steve Simpson and Steve Luker
Director of Design: Keith Anderson
Art Director: Jeff Benjamin
Copywriter: Peter Rudy
Producers: Victoria Brown and Kristopher Smith
Web Development Firms: Method/San Francisco, Odopod/San Francisco, Evolution Bureau/ San Francisco, FCBi/ New York
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