Company: Proxicom, Inc., Marina Del Rey, CA
Company Description: An interactive agency specializing in delivering award-winning creative, advanced business strategies and complex software development across multiple industries. Through online brand translation, custom web applications, and industry-specific solutions, we design usercentric experiences for organizations that immerse customers in their brands and drive them to action.
Nomination Category: Web Sites
Nomination Sub Category: Entertainment

Nomination Title: Toyota Motorsports Website

1. When was this web site first published?

01/07

2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://www.toyota.com/motorsports/

The purpose of the redesign was to create a richer brand experience for Toyota
motorsports enthusiasts by updating the look of the site and providing more
information on Toyota sponsored drivers. Toyota wanted to create a hub for
their Nascar fans that would allow them real time access to driver and team
information, race results and schedules. Today, the site is updated daily and
posts immediate race results for the seven racing divisions Toyota
participates in and the Pro/celebrity race at the Grand Prix of Long Beach.

3. List the appropriate creative and production credits for this entry:

Agency - Proxicom, Inc.
Art Directors - Alex Costello and Anyez Chen
Creative Director - Eric Wegerbauer
Designers - Elios Linos and Anyez Chen
Producer - Dean Sakihama
Programmers - Brian Shea, Christy Coy, Sasha Sklar