Company: Oblicore Inc., Cambridge, Massachusetts
Company Description: Oblicore is the leading provider of Service Delivery Management software. Oblicore’s software solutions are leveraged by both service providers and global 1200 enterprises, such as ABN Amro, BT, E.ON, France Telecom, Lufthansa Systems, Siemens Medical Solutions, and T-Systems. Oblicore is headquartered in Cambridge, Massachusetts, with offices across North America, Europe, and Asia Pacific.
Nomination Category: Web Sites
Nomination Sub Category: Brand Building/Promotion

Nomination Title: Oblicore's Web Site Brand Building

1. When was this web site first published?

December 15, 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

URL: http://www.oblicore.com
Oblicore’s goal was to redesign its corporate site to better demonstrate the
thought leadership and innovation that Oblicore has provided as a small software
vendor competing with traditionally much larger providers. Oblicore was a
largely unknown entity in a competitive space.

Oblicore’s redesign focused on highlighting its thought leadership based on its
success with blue-chip customers, analysts and press, emphasizing its new brand
voice. Oblicore’s promotion of its brand has lead to in increase of 264 % in
total time spent and 161 % in unique page views within one month of the launch.

3. List the appropriate creative and production credits for this entry:

Bernd Leger, Overall Project Lead, Oblicore
Erik Hille, Overall Content Lead, Oblicore
Rajeev Sathe, Overall Design Lead, PaperPlane