Company: Garden State Brickface Roselle, NJ
Company Description: Garden State Brickface is one of the most respected Exterior Home Improvement Companies. Serving the NY/NJ/CT/PA areas for over 56 years.
Nomination Category: Advertising
Nomination Sub Category: Best Specialty Ad Campaign

Nomination Title: WCBS Yankees/Garden State Brickface Home Improvement Contest

1. The date in 2006 on which this nominated campaign was first run, aired, or otherwise made public:

May 15, 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Designed to co-brand Garden State Brickface with the Million dollar NY Yankees logo. This campaign became our most successful ever coordinating Web, TV, Print, Radio, Trade Show and Direct and Marrage Mail

Contest directly led to thousands of additional leads and over $2 1/2 million
in additional sales for a $28 K investment.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Joe Hely Garden State Brickface Marketing Director/Roselle, NJ: Creative
Director/Copywriter/Layout. Brian Grimes Liquid Vishn/Holmdell NJ-
Design/Production