
Company: Healthcare Communications Group, El Segundo, CA Company Description: Healthcare Communications Group is a firm specializing in pharmaceutical marketing. HCG has become the industry leader in dramatically accelerating patient recruitment for clinical trials through a unique approach that integrates targeted media with an active community outreach program. Nomination Category: Multi-Image, Film or Video Hybrid Nomination Sub Category: Documentary/Information
Nomination Title: Every Subject Counts
1. The date in 2005 on which this nominated production was first distributed or otherwise made public:
February 15
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
This piece was developed internally by Healthcare Communications Group to be used as an educational tool for the pharmaceutical industry and public. It documents the "real life" experiences of clinical trial patients, their challenges and rewards. The video has been well received in the medical community as a support for a better understanding of this often misunderstood medical category.
3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: Healthcare Communications Group Creative Director: Linda Kilpatrick Director: Paul Emami Producer: Linda Kilpatrick Production Company/City: Healthcare Communications Group Writer: Cindy Gianelli
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