Company: KV Pharmaceutical, St. Louis, MO
Company Description: KV Pharmaceutical is a fully integrated specialty pharmaceutical company developing and marketing technology- distinguished branded and generic/non- branded prescription pharmaceuticals. The Company markets its products through ETHEX Corporation, a national leader in pharmaceuticals competing with branded products, and Ther-Rx Corporation, its branded drug subsidiary.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: Clindesse™ Just One & Dosing's Done

   1. The date in 2005 on which this nominated material was first distributed or otherwise made public:

January 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

A launch campaign and associated materials were needed to introduce and differentiate Clindesse™ in an established bacterial vaginosis (BV) market, and to encourage physicians to prescribe the only approved single-dose treatment for BV.  The materials also had to communicate that the therapy is bioadhesive and safe. 

The campaign materials use strong language, engaging graphics and clean charts to bring physicians into the patient mindset of wanting convenient, effective treatment.  The “on-the-go” scooter girl in front of #1 illustrates Clindesse™ can be used anytime, anywhere without hindering activity.  Complementary language uses powerful statements to highlight the product’s convenience, efficacy, and safety.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Abelson-Taylor, Inc./Chicago
Client: Ther-Rx
Art Director: Ann Bressler
Creative Directors: Josh Vizek, Jim Clarke (ACD), Brian Wheatley (ACD)
Illustrator/City: Kristen Ulve/NYC
Printers/City: Cardel/Chicago, RepCo/St Louis
Writers: Joanne Casey, Maggie Overbey
Web Development: Abelson-Taylor/Chicago