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Bonzolio

Company: BONZOLIO, Oceanside, CA
Company Description: Bonzolio is a small marketing firm that specializes in design, web and promotional products. Founded in 2000, Bonzolio is proud to have earned the ongoing business of many notable clients. With the introduction of Brand!Fan, and supporting creative services, Bonzolio is capturing new business by recasting promotional products as creative marketing solutions.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: The BONZOLIO Brand!Fan

   1. The date in 2005 on which this nominated material was first distributed or otherwise made public:

December 15, 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The purpose of the Brand!Fan is to develop new business with large companies. Catalogs are the promotional industry's calling card.  BONZOLIO felt a completely new format could leapfrog pas the cookie-cutter catalogs throughout the industry.  Designed in-house, the Brand!Fan not only elevates BONZOLIO's credibility with prospective clients.  It also showcases a creative capability not often associated with a promotional products company.  In the first four months of the Brand!Fan's release, BONZOLIO has captured its first-ever Fortune 500 company, professional sports team and casino.  To boot, Brand!Fan recipients now take BONZOLIO's sales calls as through they're hearing from a trusted vendor.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: BONZOLIO, Oceanside, CA
Art Director: Dan Hanasono
Creative Director: Eric McDermott
Designer: Eric McDermott