Company: Scientific Atlanta, a Cisco Company
Company Description: Scientific Atlanta, a Cisco company, is applying a half-century of innovations to change the way consumers interact with their TVs. Scientific Atlanta is extending multimedia broadband applications to new platforms via set-tops, cable modems and digital interactive subscriber systems for video, high speed Internet, VoIP networks, as well as transmission networks for broadband access to the home.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Annual Report

Nomination Title: Scientific Atlanta's 2005 Annual Report

   1. The date in 2005 on which this nominated annual report was first distributed or otherwise made public:

September 24, 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The 2005 report was the culmination of a three-year effort to capitalize on Scientific Atlanta’s reputation for innovation. The 2003 report (“Focused on innovation”) documented our leadership in bringing to market innovative products. The 2004 report (“Innovation. Results.”) demonstrated that our leadership in innovation had driven superior financial results. Finally, the 2005 report (“Innovation creating opportunity) showed how our innovative products and services create business opportunities for Scientific Atlanta and our customers, cable and telephone companies, as well as provide useful, satisfying services for consumers. Feedback validated that the innovation message resonated well with shareholders, and financial and industry analysts.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative/design:             Forge Worldwide, Boston

Writing/editing:             Tom Robey, Scientific Atlanta
                             John Hall, Scientific Atlanta

Print management:            Vickie Froggatt, Scientific Atlanta

Project management:          Wayne Tidwell, Scientific Atlanta