Company: S&M NuTec, N. Kansas City, Missouri
Company Description: S&M NuTec develops innovative, practical, top-quality products to provide value for the welfare of pets and pet owners. Entrepreneurial spirit including, passion, risk-taking, innovation plus great attitudes and dedication have propelled S&M NuTec to the #1 dog treat for the pet industry in the USA in 2003 and projected to be #1 in the world in 2004, after just 7 years of sales.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Package Design

Nomination Title: Greenies® Smart Biscuit

   1. The date in 2005 on which this nominated package design was first distributed in the U.S.:

October 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Greenies® SmartBiscuit™ was introduced to supplement Greenies® treating with a complete and balanced, in-between “brushing” snack that combines breath-freshening ingredients with real Greenies® Chips™.
 
After researching a number of packaging options, the “cookie box” was chosen.  With a large billboard space and full color printing, the Greenies®-shaped product is prominently displayed along with the size of treat and different flavor combinations such as Fresh Chip™ and Double Green Chunk™.

The Greenies® Smart Biscuit gained instant success and revitalized the biscuit category offering retailers another Greenies® brand extension.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Art Director: Lori Gibler
Designer: Nancy Dercher
S&M NuTec Marketing Dept.