Company: U.S. Bancorp Asset Managment / First American Funds, Minneapolis, MN USA
Company Description: U.S. Bancorp Asset Management is a national investment firm headquartered in Minneapolis, MN, that serves as the registered investment advisor to First American Funds. With more than $123 billion in assets under management and 500 employees, the firm is the 37th-largest* asset manager domiciled in the United States. First American Funds has than $56.5 billion in assets under management.
Nomination Category: Corporate Film or Video
Nomination Sub Category: P.R.: Corporate Image

Nomination Title: Strategy Meets Strength

   1. The date in 2004 on which this nominated production was first distributed or otherwise made public:

January 15, 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

This video was produced to build brand awareness for U.S. Bancorp Asset
Management and First American Funds. The video, which conveys a world-class
brand image, helps our distribution partners articulate our approach to managing
money and brings our investment management strategy to life.

It was shot at our headquarters office to show the collaborative energy that we
generate every day. The interviews were completely unscripted and show the true
passion that our leadership group and portfolio managers have for our investment
process.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client - U.S. Bancorp Asset Management / First American Funds
Creative Director - Jim Madson
Content Development - Kimberly Kaul
Design Firm - Larsen Design
Production Firm - Martin Bastian