Company: Vérité, Inc.
Company Description: Vérité is an 11 year old full service digital communications agency that produces unique marketing tools and advertising campaigns. Vérité is also a leading developer of eTools™ for modern business; web-based products for registering, testing, buying and more. Design, Production & Development services include: CD • DVD • Web • Kiosk • Print • Radio • Video & Film • eTools™
Nomination Category: Interactive Multimedia
Nomination Sub Category: Marketing

Nomination Title: Avocent DSView 3 Product Walkthrough

   1. The date in 2004 on which this nominated production was first distributed or otherwise made public:

12/22/2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Avocent teamed up with Vérité to produce the DSView 3 product walkthrough with a goal to create awareness for a new software product for a company that has
typically sold hardware.

We needed to provide credibility for the product and position Avocent as a leader
in the KVM switching market for both software and hardware solutions.  We
accomplished this by creating several segments for the walkthrough.  The opener
positioned the company and established credibility. The walkthrough presented all
of the key product features and outlined the benefits and advantages of the product
as it applies to those features.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency/City:  Vérité, Inc./Sandy
Client:  Avocent
Art Director:  Brent Barson 
Creative Director:  Steve Smith
Designer:  Jonathan Wells
Producer:  Kimberley Jones
Programmer:  Mike Saltsman 
Writer:  Todd Swensen