Company: imagistic Media Studios
Company Description: Founded in 1997, imagistic (www.imagistic.com) is an Internet software and services firm. The company has developed numerous Web-based initiatives for such clients as California Pizza Kitchen, GE Capital, UCLA, Capitol Records, Southern Poverty Law Center and Estee-Lauder. imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.
Nomination Category: Corporate Web Sites - Craft
Nomination Sub Category: Software Programming/Design

Nomination Title: School for the Museum of Fine Arts, Boston Web site

   1. When was this web site first published?

The site lanched in December 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://www.smfa.edu
The SMFA site is a complete redesign in terms of the look & feel, features and
functionality, and takes the SMFA into the 21st century. We re-authored the
content, and developed straightforward navigation with a strong sense of design
befitting an art school. The main objective of the project was to build an online
destination that allows a diverse audience to find what they need in as few clicks
as possible. This required imagistic to re-architect and re-write the site content.
The new site effectively presents targeted information to distinct audiences,
students, prospective students, donors, alumni and the general public.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Design and Development: imagistic, Westlake Village, CA
Content Management: CrownPeak, Venice, CA