Company: Southern Company, Atlanta, Georgia
Company Description: With over 4 million customers and nearly 39,000 megawatts of generating capacity, Southern Company is a leading U.S. electricity producer . The company includes electric utilities in 4 states, a competitive generation company and a competitive retail natural gas business. We are known for excellent customer service, high reliability and retail electric prices 15 percent below the national average.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Brand Building/Promotion

Nomination Title: Southern Company Corporate Web Site

   1. When was this web site first published?

The corporate site serves as an umbrella for five regulated retail electric
utilities (Alabama Power, Georgia Power, Gulf Power, Mississippi Power and Savannah Electric) as well as for a competitive wholesale generation business (Southern Power | Southern Company Generation), a nuclear plant subsidiary (Southern Nuclear), a wireless communications and fiber optics business (Southern LINC | Southern Telecom), a competitive retail natural gas business (Southern Company GAS) and several other businesses.

The current site look was released in December 2000. There were cosmetic
changes made on the electric utilities’ main pages in 2003, and numerous
modifications have been made to typography and layout over the past three years.

The following links are to the pages for Alabama Power and Gulf Power as they
appeared on September 23, 2004, as Southern Company worked to restore power
in areas damaged by Hurricane Ivan:
http://www.southernco.com/alpower/storm_home.asp?mnuOpco=apc&mnuType=mai

http://www.southernco.com/gulfpower/storm_home.asp?mnuOpco=gulf&mnuType

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://www.southernco.com: The continuing objective of Southernco.com is to
provide important company information while presenting a consistently branded
look and reinforcing name/brand awareness of each business subsidiary and unit.

To meet this objective and provide faster development, the site uses templating
strategies and common style guidelines. Site consistency allows a diverse
audience, including customers, stockholders and media, to move quickly to
targeted content areas and link to company-related freestanding sites.

Pages with Hurrican Ivan information from September 2004 illustrate how the site
is used to keep customers and media informed about storm conditions, response
to massive outages and power restoration efforts.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Art Director: Jamie Masters
Creative Director: William Heerman
Designer: Hal Siegel
Producer: Jeanne Ligon
Programmer: Nick Lusk
Writer: William Heerman