Company: Integrated Marketing Services, Inc.
Company Description: Take the best talent from a variety of marketing communications and market research disciplines such as media research, strategic research, strategic planning, advertising, design, public relations, investor relations, and crisis management — and put that rich blend of experience to work, crafting the right strategies and messages for the right audiences every time.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: McGraw-Hill Construction 2005 BPM Solutions Sales Kit

   1. The date in 2004 on which this nominated material was first distributed or otherwise made public:

October 25, 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The purpose of the sales kits is to provide customers and the sales force with a
comprehensive overview of McGraw-Hill Construction (MHC) product solutions
while avoiding overwhelming customers. While each focuses on a particular
product, each needed to work hard to also quickly demonstrate other McGraw-Hill Construction offerings. This helps support the reorganization of the sales force
now selling all McGraw-Hill Construction solutions. The kits also support the MHC
positioning and tagline "Connecting People, Projects and Products and need to be
part of the MHC construction family. The sales kits accomplish these goals.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Integrated Marketing Services, Inc. / Princeton, NJ
Client: McGraw-Hill Construction
Art Director: Laura Baird
Designer: Heather Muller / Kevin Tully
Writer: Deborah Smikle-Davis / Lois Kaufman