Company: The Cleveland Clinic, Cleveland, Ohio
Company Description: A not-for-profit hospital with 1,400 physicians and researchers practicing in 120 medical specialties and sub-specialties. The Cleveland Clinic is a recognized leader and innovator in health care, continually ranked one of the nation's best hospitals by U.S.News & World Report, including the nation's #1 heart center.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Annual Report

Nomination Title: The Cleveland Clinic 2003 Annual Report

   1. The date in 2004 on which this nominated annual report was first distributed or otherwise made public:

May 11, 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The Cleveland Clinic has emerged as one of the nation’s leading exponents of
quality in health care.  It has moved aggressively to define quality, establish the
best practices, and put these practices into effect for better, safer, more cost-
effective patient care.  This annual report shows how we consolidated our
efforts to take ownership of quality, to quantify it, define it, and ultimately epitomize
it in every activity, for the benefit of patients, the health of the community, and the
advancement of science and medicine around the world.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Writer: Steve Szilagyi
Designer: Epstein Design Partners, Cleveland, OH
Creative Director: Glenn M. Bieler
Photography: Beck and Company, Beachwood, OH