Company: Nuveen Investments, Chicago, IL
Company Description: Nuveen Investments proudly manages over $100 Billion for individual investors, the financial advisors that serve them, as well as corporations, unions, endowments and foundations.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Art Direction

Nomination Title: National Society of Compliance Professionals (NSCP) Single Entry

   1. The date in 2004 on which this nominated ad was first run, aired, or otherwise made public:

October 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

NSCP-
Nuveen Investments is an asset management company that specializes in
disciplined, conservative investing. With a wide range of resources and investment
solutions, Nuveen Investments provides the core building blocks of a well
constructed portfolio including value, growth, fixed-income and alternative
investments.

As a supporting member of the National Society of Compliance Professionals and
a distinguished sponsor of the 2004 NSCP National Conference, Nuveen
Investments was provided with advertising space in the National Workbook that is
provided to attendees, speakers, sponsors and exhibitors.

The National Society of Compliance Professionals is a nonprofit, membership
organization dedicated to serving and supporting compliance officials in the
securities industry. NSCP:
„Ï offers practical and interpretive guidance on compliance-related
matters;
„Ï alerts its members to important regulatory developments;
„Ï sponsors educational meetings that serve as forums for exchanging
ideas and information;
„Ï provides professional analyses and counsel in regard to securities laws
and regulations authorized by the states, federal agencies and the SROs; and
„Ï promotes professionalism among compliance officials within the
securities industry.

This tongue-in-cheek execution allowed Nuveen Investments an opportunity to
support a critically important organization through the use of humor in this highly
regulated industry.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Fallon:

Bruce Bildsten  Creative Director
Mike Gibbs  Creative Director
Scott O'Leary Art Director
Dean Buckhorn Copywriter

David Sigel Group Account Director
Steve Prentice Account Director
Drew Hack    Account Supervisor