Company: Goodby, Silverstein & Partners, San Francisco, CA
Company Description: Goodby, Silverstein & Partners is one of America's most respected creative advertising agencies. Founded in San Francisco by Creative Director's Rich Silverstein and Jeff Goodby in 1984, the agency now has over 300 employees and works for clients like HP, General Motors, eBay and Budweiser.
Nomination Category: Advertising
Nomination Sub Category: Best Online Ad

Nomination Title: Hewlett-Packard Zoom Banner

   1. The date in 2004 on which this nominated ad was first run, aired, or otherwise made public:

February 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL to the nominated ad if available. (up to 100 words):

http://goodbysilverstein.com/awards/banners/hp_zoom/

The HP Digital Photography banner campaign provides an opportunity for people to
share their story--through digital photographs--with the world. As part of an
integrated campaign to promote digital photography, it also intended to inspire,
educate and entertain people through the lens of HP digital tools and the
sciences that make them possible.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Hewlett-Packard
Agency: Goodby, Silverstein & Partners
Creative Director(s): Steve Simpson, Keith Anderson
Associate Creative Director; Will McGinness
Art Directors: Devin Sharkey
Writers: Peter Albores
Producer: Amanda Kelso
Account Executive: Teri Fildey
Production Company: The Barbarian Group