Company: ICRNetwork, Inc.
Company Description: ICRNetwork is an integrated, international strategic marketing agency concentrating on brand identity, advertising, and related communications. Founded in 1997, the agency helps business and consumer clients differentiate and promote their products, build revenue traction, increase market share and meet business objectives. ICRNetwork has offices in the U.S., Spain and Italy
Nomination Category: Advertising
Nomination Sub Category: Best Magazine Ad Campaign
Nomination Title: iUniverse Writers Campaign
1. The date in 2004 on which this nominated campaign was first run, aired, or otherwise made public:
August 2004
2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):
This self-publishing company faced heavy competition, industry credibility
issues and needed to clearly differentiate and promote its value to authors. iUniverse needed to connect emotionally with its audience while demonstrating both an understanding of their needs while building credibility for the overall industry.
Objectives met: Our campaign drove home iUniverse's goal of accelerating
author's success, using testimonials from published authors about the process,
the iUniverse expertise, and their success in publishing through iUniverse. The
ads combine arresting portraits, book covers and catchy headlines to tell the
iUniverse story. With visibility across industry and consumer media, the
campaign is resonating across the publishing industry and strengthening the
perception of iUniverse as a viable publishing alternative.
3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: ICR USA, South Norwalk, CT
Client: iUniverse Inc.
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