Company: DGWB, Santa Ana, California
Company Description: DGWB is a different agency. We don’t care about advertising. We simply care about building the success of our clients. Sometimes that takes the form of advertising, or creating events, sometimes it’s about working with our clients to develop new products or channels. The bottom line: we attack every marketing problem with media neutral thinking and we always look for an unexpected solution.
Nomination Category: Advertising
Nomination Sub Category: Best Magazine Ad

Nomination Title: Toshiba America Business Solutions Mug Shot Ad

   1. The date in 2004 on which this nominated ad was first run, aired, or otherwise made public:

The Mug Shot ad first ran on December 27, 2004.

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The objective of this ad was to highlight the waste being caused by
inefficient printers in the workplace. Our research told us that all advertising
in the copier category looks the same, so we set about making sure Toshiba would get noticed. The ad was launched late in December, in addition to the two print ads,
there is a microsite that customers can visit to learn more. We have had over
15,000 visits to the microsite with several hundred leads being fed to Toshiba’s
dealers so far.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising agency: DGWB, Santa Ana, CA
Art Director: Blake Firstman
Creative Director: Enzo Cesario
Photographer: Eric Tucker, Los Angeles, CA
Producer: Kara La Rosa
Production Company: Graphics Industries, Irvine, CA
Writer: Enzo Cesario