Company: Administaff
Company Description: Administaff is a leading PEO (Professional Employer Organization), not a staffing agency, and we provide HR outsourcing (human resource outsourcing) strategies to companies with 6 to 2,000 employees for increased growth and productivity. Our PEO services provide administrative relief by assuming and/or sharing many of your responsibilities as an employer.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Design in a Campaign or Series

Nomination Title: Administaff Fall Campaign Print Collateral

   1. The date in 2004 on which this nominated campaign was first run, aired, or otherwise made public:

Fall Campaign Comic Book
Fall Campaign Introduction Video
Fall Campaign Poster

all presented on 9/21/2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

To help involve corporate employees in the excitement of the fourth quarter
sales incentive (Fall Campaign), Marketing created a super-heroes theme, using a
comic book format, high-energy colors and story line to depict each area of the
company as a different super hero, working together as the AdminiForce that
conquers sub-par HR (Administaff’s competitors). Every employee received a
comic book, and the theme was supported through video skits and posters. Story
lines familiar to non-sales personnel entertained and engaged the corporate
staff in the company-wide sales push.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Director of Marketing: Jason Cutbirth
Sr. Creative Director: James Blunt
Production Manager: Dena Carrera
Advertising Copywriter: Sara Moseley
Sr. Multimedia Designer: Greg Frommert
Multimedia Production Designer: Richard Naudin
Video Production Designer: Jacob Abshire