Company: Ross/Brown Integrated Marketing Communications, Naperville, Illinois
Company Description: Ross/Brown Integrated Marketing Communications is a full-service marketing firm specializing in the healthcare, manufacturing and food markets. Recently Ross/Brown has expanded it's agency to include Impacto, Hispanic Marketing. Since Ross/Brown's beginning in 1997, it has been recognized in many awards shows for it's creative and effective campaigns.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Corporate Identity/Branding Design

Nomination Title: FC Lighting Corporate Identity

   1. The date in 2004 on which this nominated branding/design was first run, aired, or otherwise made public:

FC Lighting's new corporate identity was launched in June 2004.

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The objective of the new corporate identity was to inject the brand's image with
a fresh updated feel. The light sage color and simple geographic layouts allowed
the FC's image to go from outdated and dark to revitalized and trendy.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency: Ross/Brown Integrated Marketing Communications
Client: FC Lighting
Creative Director: Doug Kornecki
Art Director: Laurie Olesky