Company: Nu Skin Enterprises, Provo, Utah
Company Description: Nu Skin Enterprises, Inc. is a global direct selling company operating in 39 markets throughout Asia, the Americas and Europe. The company distributes premium quality products and services through three core business opportunities- Nu Skin, Pharmanex, and Big Planet. Nu Skin grew to a billion-dollar enterprise in just 20 years (1984-2003) and is well positioned for future growth.
Nomination Category: Company, Office & Product Awards Categories
Nomination Sub Category: Most Innovative Company

Nomination Title: Pharmanex® BioPhotonic Scanner

   1. Tell the story about what this nominated company achieved in 2004 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Historically, consumers have struggled to identify real, quantifiable benefits from
taking nutritional supplements. At the same time, companies offering nutritional
supplements have had a difficult time providing consumers with a personal
measurement on the effectiveness of a healthy lifestyle which also includes daily
supplementation...until now.

Pharmanex®, the nutritional supplement division of Nu Skin Enterprises, has
introduced a scientifically validated tool to the nutritional supplement industry —
the Pharmanex® BioPhotonic Scanner.

Overview of the Pharmanex® BioPhotonic Scanner
The Pharmanex® BioPhotonic Scanner is a tool to help consumers obtain a
measurement of skin carotenoid levels.  The Scanner is the first instrument to
reliably measure carotenoid antioxidant levels in the skin, allowing the user to
determine if they are consuming an adequate amount of antioxidant-containing
nutrients.  Previously, this was not possible without drawing a blood sample. 

The Pharmanex® BioPhotonic Scanner is portable and easy to use. By simply
placing the palm of the hand in front of a low-energy blue light laser, consumers
can now obtain an immediate reading of their own antioxidant activity—their Skin
Carotenoid Score.

Today there are over 1,300 Scanners in use across the United States and Canada
with more being launched around the world.

Solid Science Validates the Pharmanex® BioPhotonic Scanner
Pharmanex® worked with University of Utah, Dr. Werner Gellermann, Ph.D and
his team to turn the first technology, a large cumbersome machine, into a portable
tool that maintained accuracy and consistency, thus enabling Pharmanex®
independent distributors to easily use it with consumers. Since that time, the
Scanner has been at the center of numerous scientific studies and presentations.
Most recently, a clinical study published by the American College of Nutrition
showed that the Scanner is a more reliable measurement of detecting carotenoid
antioxidant status than conventional blood serum methods.

Impact of the BioScan Program on the U.S. Pharmanex® business
Pharmanex® has developed the BioScan Program to leverage the BioPhotonic
Scanner technology. This program helps the Pharmanex® independent
distributors build their business by securing loyal product consumers. Distributors
are able to lease the Scanners and in turn scan potential consumers. Once a
person is scanned, the distributor encourages him/her to become a monthly
subscriber of the company’s flagship multi-vitamin product, LifePak™. The
company also provides a money-back guarantee promising that if a customer’s
skin carotenoid score does not improve after taking LifePak® twice per day for 60
days, Pharmanex® will refund your money.

Since the introduction of the Pharmanex® BioScan program, distributors have
realized tremendous success in the United States. U.S. results include:

• The Scanner was responsible for a 43% average increase in Pharmanex®
revenue for the first three quarters of 2004.

Conclusion
The Pharmanex® BioPhotonic Scanner has brought unparalleled innovation, as
well as improved credibility to the nutritional supplement category. Consumers
now have a real and scientifically validated method to measure the effectiveness of
a healthy lifestyle that includes daily supplementation. 

   2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: List each link on a separate line, begin each link with http://, and enclose each link in square brackets; for example, [http://www.website.com]:

http://www.pharmanex.com/corp/science/newsroom/10-25-04.shtml

http://www.nutraingredients-usa.com/news/news-NG.asp?n=55837-scanner-used-to

http://www.pharmanexusa.com/cgi-bin/pxweb/editorial/en/editorial.jsp?content_id=px.biophotonic.scanner.splash

http://www.pharmanexusa.com/cgi-bin/pxweb/scanner/scanIndex.jsp

   3. Provide a brief (up to 100 words) biography about the leader of this nominated company:

Truman Hunt is the President and CEO of Nu Skin Enterprises. Until 2003, Mr.
Hunt served as Vice President and General Counsel.  In January, 2000, Mr. Hunt
was named Executive Vice President of Nu Skin Enterprises. He served as Vice
President, Legal Affairs, from September 1996 to May 1998. Prior to joining Nu
Skin, he was President and CEO of Better Living Products, Inc. In 1991, Mr. Hunt
served as a securities and business attorney in private practice. He earned a B.S.
degree from Brigham Young University and a J.D. degree from the University of
Utah.