Wunderman

Company: Wunderman
Company Description: Wunderman is one of the largest, most experienced customer-focused marketing communications companies in the world. Wunderman helps marketers discover and implement new opportunities for growth and profit in managing their customers as a strategic asset. Wunderman is a division of Young & Rubicam Inc., a leader in commercial communications and member of the WPP Group.
Nomination Category: Advertising
Nomination Sub Category: Best Direct Response Campaign

Nomination Title: Catch Me If You Can-- AICPA Forensic Accounting Challenge

The date in 2003 on which this nominated campaign was first run, aired, or otherwise made public:

November 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The Catch Me If You Can campaign allowed students to experience forensic
accounting – one of the many career paths open to students who study
accounting. The campaign was based on two insights:
1)  The problem solving needed – and the challenge the profession offers – is the
most appealing aspect of a career in accounting;
2)  The best way to understand the challenges is through a real-life application.
Email invitations and interactive banners were two efforts supporting this campaign.
Over 32,000 students responded to this campaign with 13,822 students registering
to become sleuths.  The campaign exceeded expectations for delivering new leads
by 27%.   http://www.wundermanhosting.com/michael/stevie/stevie.htm

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency: Wunderman/New York
Client: American Institute of Certified Public Accountants
Creative Director: David Reitman
Art Director: David Wasklewicz
Copywriter: Gary Nelson
Producer: Katie Scheding
Agency Partners: CollegeClub.com/San Diego (Online Banner Ads) and
YoungBiz Inc./Atlanta (Catch Me If You Can game)