Company: Isagenix International, Chandler, AZ
Company Description: Isagenix has Solutions to Transform Lives and offers the highest quality of health-and-wellness solutions to provide real results; a compelling business opportunity that is built to last; a global vision that is producing explosive growth; a fun, dynamic culture that feels like family. The company’s vision is to impact world health and free people from physical and financial pain.www.isagenix.com
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketing Executive of the Year

Nomination Title: Erik Coover, Vice President of Global Field Development

Tell the story about what this nominee has achieved since January 1, 2014 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

As Vice President of Global Field Development at Isagenix, Erik Coover has created a wildly successful global marketing program called START. Targeting Millennials, the START program reaches 18- to 35-year-olds (a demographic previously underrepresented in Isagenix) and focuses on fostering relationships, building connections, forging partnerships and alliances while driving a forward momentum to “bring out the best” in all.

Steadfast in his passion to “bring out the best” in people, Erik is rallying his fellow Millennials to challenge the status quo by building a brighter future for themselves and for the world in which they live. As a leader in his worldwide, family owned and operated health and wellness company, Erik leads by example. He urges all 18- to 35-year-olds to realize their full potential and to understand that hard work and dedication is best served pursuing the life they want, not the life previous generations continue to tell them they must have. With an enthusiastic and genuinely friendly attitude, he radiates a sincere passion for showing people how to free themselves from physical and financial pain through the life-changing Isagenix products and business model.

Erik entered the family business as an independent distributor during college. After graduating with a Bachelor of Arts in Business Communications from Arizona State University in Tempe, Arizona, Erik joined the Isagenix World Headquarters in Chandler, Arizona in the Sales and Marketing Department. His charisma and passion quickly catapulted him into doing what he does best: uniting people and empowering them to be the best they can be.

A few years ago, while attending an annual Isagenix business conference as Director of Field Development, Erik looked around the room and asked himself, “Where are all of the young people?” Everyone in the room was at least 20 years older than Erik and he realized that’s because the Millennials didn’t realize that network marketing could help them find the time and financial freedom they craved. Erik stepped forward at that moment to lead Isagenix into the future by inviting Millennials to follow their dreams and to use Isagenix as the vehicle to help them do that. He founded the START Your Life movement, a unique program designed to unite 18- to 35-year-olds in their effort to pursue financial freedom in January, 2012.

It wasn’t long before Erik realized how much heart and soul his fellow START members held. As the group grew and members began to realize their own financial freedom, they stepped forward to share their wealth and prosperity with their communities. In fact, part of the group’s vision is to contribute not just on a local level, but on a global level. Volunteering and donating Isagenix products to homeless shelters and soup kitchens, supporting the internationally renowned Make-A-Wish® Foundation, which grants wishes to terminally ill children; the list of philanthropic works of the START group continues to grow worldwide.

In 2014, under Erik’s leadership, the START group has grown to over 28,000 members and continues to grow at a rapid pace. Over 115 members of the group have already created six-figure annual incomes with their Isagenix businesses.

In his role as Vice President of Global Field Development, Erik continues to develop the START group and guide its leading ambassadors and business builders. He also travels globally on behalf of the company to share the Isagenix vision and opportunity, provide valuable business and product training, and support the company’s global growth.

The success of the START group has certainly helped propel Isagenix to their remarkable success in the past year. In 2014, Isagenix opened two new countries and achieved the following milestones: worldwide revenue of $725 million (up $277 million—62%--over 2013), new members increased by 175,000 (76%) worldwide, field compensation +61%, No. 29 on Direct Selling News Global 100, eighth consecutive appearance on Inc. 5000 list.

In bullet-list form, briefly summarize up to ten (10) accomplishments of the nominee since the beginning of 2014 (up to 150 words).

1. START group expanded from 6,000 members to over 28,000 members.
2. Over 115 START members reach a six-figure annual income with Isagenix businesses.
3. Isagenix worldwide revenue in 2014 increased 62% over 2013.
4. New Isagenix members increased in 2014 by 76% worldwide over 2013.
5. Isagenix introduced 30 new Isagenix Millionaires (businesses who have cumulatively earned over $1 million), for a grand total of over 135.
6. Isagenix expanded operations into Vietnam and Colombia.
7. Isagenix reached No. 29 on Direct Selling News Global 100.
8. Isagenix has been recognized by Inc. 5000 as one of the fastest-growing private companies in America for eight consecutive years.
9. Isagenix paid out $24 million in incentives and promotions (beyond commission payments) in 2014.
10. Isagenix raised $348,000 for Make-A-Wish® in just a few hours during our 2014 Celebration event.