Company: MarketLive
Company Description: Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, MarketLive's extensible ecommerce platform enables merchants to grow revenue while dramatically improving acquisition, conversion, and retention rates. It is the most retail-targeted, fully featured, customizable eCommerce solution on the market today.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Software - Social Business Solution

Nomination Title: MarketLive Social Experience Manager

1. Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and performance to date:

Statistics show that social login users spend more time on a site and convert at an average of 15-20% higher than other visitors, but for many merchants, social media continues to be a tricky proposition when it comes to achieving ROI. Direct sales from social networks amount to just 1-2% of all revenues, according to the MarketLive Performance Index, which means that merchants must dig deep to justify their investment.

The MarketLive Social Experience manager integrates social commerce to enable merchants to drive conversions and increase revenue. The Social Experience Manager provides merchants social commerce capabilities that go beyond just expanding the audience and winning likes, to actually driving key performance improvements like revenue growth, retention rates, return visits and average order size.

MarketLive Social Experience Manager, powered by technology from partner Social Annex, offers a full suite of social login, apps, contests and loyalty programs, using social graph data and social engagement to drive conversion, revenue and ROI, rather than settling for just more social mentions.

The Social Experience Manager helps merchants engage, incentivize, and learn from shoppers so that social activity actually converts leads to sales. MarketLive’s customers can pull social graph data into their MarketLive system to inform tailored outbound communications, to apply best practices regarding social campaigns and contests, and to manage social logins and other social engagement.

Features Include:

• SOCIAL LOGIN -- Allows customers to log into merchant sites using their Facebook, Google+, Twitter, LinkedIn, Yahoo, or Windows Live login credentials. Social login users typically spend

• SOCIAL COMMERCE APPS AND CONTESTS-- Allows merchants to set up and manage contests on social networking sites, share promotions and wish lists and provide engagement by allowing customers to become brand advocates for the merchant via word of mouth.

• CUSTOMER LOYALTY PROGRAMS -- Allows merchants to create a points-based system around both onsite behavior and actions on social networks. Merchants can manage specific loyalty and retention programs to drive higher repeat sales, larger average order size, and growth in social reach.

MarketLive chose Social Annex for its best-in-breed commerce solutions and then worked closely with Social Annex on a mutual, integrated product roadmap to deliver features and capabilities that are pertinent to and optimized for customers, driving conversion and increasing revenue.

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2. Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

Sam Hogin, Vice President of Product Management Sam is a seasoned eCommerce executive and brings to MarketLive 18 years of experience in eCommerce software development and implementation. As VP of Engineering with MarketLive, Sam led the creation of the first MarketLive platform and has been instrumental in maintaining MarketLive's product leadership through the planning and development of later versions of the MarketLive platform. In 2011, Sam was appointed VP of Product Management. In this role, Sam leads the development of the MarketLive product roadmap and continuous product innovation.